A/B testing is one of the best ways to improve every part of your newsletter strategy. From your sent-from name to pop-ups, here’s a big list of things you can test.
Tag: Best practices for ecommerce
CJ Chilvers has been creating newsletters since 1987. Here’s what he’s learned along the way.
The need for accessibility accommodations is growing, and ESPs are adding new features to meet that need. So what features are rolling out? And how are newsletter operators taking advantage of these features?
A custom IP address could help with deliverability — but only if you’re growing fast and sending to a high volume of emails every month. Here’s how to decide if it’s the right move for you.
Every newsletter should incorporate audience feedback into their strategy. Here’s what to ask in a survey to make sure you’re building the right newsletter for your readers.
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The Six Types of Welcome Emails
Every newsletter needs a great welcome series. Here’s why you should build one, what types of emails to include, and how many emails to send.
Personality is all about you and your voice. Personalization is about a reader’s interests or needs. Here are strategies to insert both into your newsletter.