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Newsletter success stories

What I’ve Learned From Five Years of Evil Witches

I launched my newsletter, Evil Witches, in 2018. Here’s what I’ve learned about building an audience, identifying the right strategy for your newsletter, and being your own boss.

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Indie newsletters

How Hanna Raskin Built a James Beard Award-Winning Newsletter

The Food Section brings independent coverage of Southern restaurants and food culture to inboxes. Publisher Hanna Raskin explains how she built the newsletter, grown her paying audience, and launched new editorial partnerships.

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Ask a Deliverability Expert

Ask a Deliverability Expert: Should I Set Up DMARC?

DMARC is one of the best ways to keep your email communications and reputation secure. Here’s what you need to know about setting it up for your brand.

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Not a Newsletter

Not a Newsletter: July 2023

This month in Not a Newsletter, you’ll learn about what’s happening with iOS17 — and why you shouldn’t be worried that Apple will be taking your click data away.

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Indie newsletters

“A surprising gift”: How A.J. Daulerio Turned the Worst Time in His Life Into Something Beautiful

A.J. Daulerio survived the Hulk Hogan trial, the blog bubble, and bankruptcy. We talked to him about his current project, The Small Bow, and how he’s built a newsletter and a digital community to support others going through hard times.

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Newsletter success stories

Inside Brazil’s Growing Indie Newsletter Economy

Gaía Passarelli’s Tá Todo Mundo Tentando newsletter is growing — and it’s one of several successful independent newsletters in Brazil.

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Ask a Deliverability Expert

Ask a Deliverability Expert: 25 Ways to Keep Your Newsletter Off Blocklists

The best way to deal with a blocklist? Don’t get on one in the first place. Here’s how you can stay off blocklists, out of the spam folder, and in the inbox.

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Not a Newsletter

Not a Newsletter: June 2023

This month in Not a Newsletter: Strategies for adding personality and personalization into your emails, and why it’s OK if growth isn’t your No. 1 priority.

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Best practices

Should I Use Single Opt-In or Double Opt-In For My Newsletter?

Let’s talk about which makes sense for you — and how to keep spammy sign-ups off your email list.

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Ask a Deliverability Expert

Ask a Deliverability Expert: What Do I Need to Do If I Change Domains?

If your company is going through a rebrand, it may affect your deliverability. Here’s what you need to know to keep your emails out of the spam folder.