Open and click rates aren’t enough to understand whether or not your emails are being delivered to the inbox. Here’s what else to monitor.
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Not a Newsletter: September 2022
Welcome to the September edition of Not a Newsletter, a monthly, semi-comprehensive, Google Doc-based guide to sending better emails! I’m Dan, the founder of Inbox Collective, an email consultancy, and the former Director of Newsletters at The New Yorker and BuzzFeed. Every month, I update this doc with email news, tips, and ideas. Sign up […]
Here’s what we’ve learned about matching the right newsletter to the right business model.
A deep dive into how Inbox Collective grew into a successful consulting business — and what you can learn from it.
It’s a great option for a newsroom or a non-profit that’s building out an email strategy — but beware the price as you grow your audience.
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Not a Newsletter: August 2022
Welcome to the August edition of Not a Newsletter, a monthly, semi-comprehensive, Google Doc-based guide to sending better emails! I’m Dan, the founder of Inbox Collective, an email consultancy, and the former Director of Newsletters at The New Yorker and BuzzFeed. Every month, I update this doc with email news, tips, and ideas. Sign up […]
Erica Cerulo and Claire Mazur started out sending marketing emails for their store and turned it into a product-discovery business.
From best practices to A/B testing ideas, here’s what you need to know about writing subject lines that readers will open.
A reporter-led newsletter can be a viable, if complicated, path for local news.
Use content and visual design to create emails that work for a wide range of subscribers.