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Indie newsletters

Every Good Newsletter Needs an Exit Plan. Here Are Four Paths to Consider.

You can sell your newsletter, keep it going as a side project, hand it over to someone new, or shut it down entirely. Let’s talk through all four options.

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Newsletter success stories

A Seasonal Newsletter Offers Just The Right Size Audience

A payment issue for one Indian writer opened up possibilities for an unexpected newsletter strategy.

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Newsletter success stories

Claire and Erica Have a Few Things to Tell You

Erica Cerulo and Claire Mazur started out sending marketing emails for their store and turned it into a product-discovery business.

Categories
Newsletter success stories

A Scrappy News Startup Plows a New (And Profitable) Model For Local News

A reporter-led newsletter can be a viable, if complicated, path for local news.