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Not a Newsletter

Not a Newsletter: February 2023

Welcome to the February edition of Not a Newsletter, a monthly, semi-comprehensive, Google Doc-based guide to sending better emails! I’m Dan, the founder of Inbox Collective, an email consultancy, and the former Director of Newsletters at The New Yorker and BuzzFeed. Every month, I update this doc with email news, tips, and ideas. Sign up […]

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Indie newsletters

How to Write and Promote Your First Newsletter

It’s time to write your first edition. Let’s get it written — and start building your audience.

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Indie newsletters

How to Launch Your Indie Newsletter

Thinking about creating a newsletter, but not sure where to start? Here’s a checklist to help you get your newsletter off the ground.

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Ask a Deliverability Expert

Ask a Deliverability Expert: Four Deliverability Tricks That Actually Work

Let’s talk about some of these tactics, and figure out which might be worth trying with your newsletter.

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Best practices

5 Tips to Write More Like a Human (And Less Like an AI Bot)

As AI gains traction, writing emails with a human touch is more important than ever.

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Best practices

30 Ideas to Improve Your Newsletter This Year

Want to take your newsletter to the next level in 2023? Here are 30 tips to try.

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Not a Newsletter

Not a Newsletter: January 2023

Welcome to the January edition of Not a Newsletter, a monthly, semi-comprehensive, Google Doc-based guide to sending better emails! I’m Dan, the founder of Inbox Collective, an email consultancy, and the former Director of Newsletters at The New Yorker and BuzzFeed. Every month, I update this doc with email news, tips, and ideas. Sign up […]

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Best practices

10 Lessons From 10 Years in Email

I’ve learned a lot from a decade of building email teams, running tests, and sending thousands of newsletters. Here are ten lessons that stand out.

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FWD Progress

Digging Into ‘Dirt,’ a Digital Entertainment Newsletter

While paid newsletter tiers are common, Dirt is among the first to finance its operations through NFT sales. 

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Not a Newsletter

Not a Newsletter: December 2022

Welcome to the December edition of Not a Newsletter, a monthly, semi-comprehensive, Google Doc-based guide to sending better emails! I’m Dan, the founder of Inbox Collective, an email consultancy, and the former Director of Newsletters at The New Yorker and BuzzFeed. Every month, I update this doc with email news, tips, and ideas. Sign up […]