Adding your logo to Apple, Gmail, or Yahoo inboxes is an easy way to boost engagement with your newsletters. Here are both free and paid options for getting your logo in front of readers in those inboxes.
Tag: SPF DKIM and DMARC
BIMI will help you authenticate your domain and block spammers, and may lead to an uptick in reader engagement in the process.
From the impact of bot clicks to a new accessibility law in Europe, here’s what you should be keeping your eye on as 2025 rolls on.
If your open rates or click rates drop, there might be a deliverability problem that needs fixing. Yanna-Torry Aspraki explains how to identify the issue.
At the heart of authentication are two tools that every email sender should be using: SPF and DKIM. Here’s what you need to do to set things up for your newsletter.
Fail to comply with these new rules and you’ll be unable to send to Gmail or Yahoo inboxes. Here’s what you need to do to stay compliant.
Now’s the right time to take steps to stay in the inbox. Here are 10 things you should do as part of a January deliverability check-up.
Peapod Digital Labs and BoyleSports use Litmus’s suite of tools to personalize, optimize and increase deliverability.
If your company is going through a rebrand, it may affect your deliverability. Here’s what you need to know to keep your emails out of the spam folder.