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The International Inbox

Finding Sanity While Building a Newsletter: A Conversation With Indian Creator Tanmoy Goswami

On the challenges of producing a newsletter from India, the value of keeping communities small, the double-edged sword of audience surveys, and how to do more for yourself by doing less.

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Newsletter monetization

How I Sold $12,500 in eBooks From My Newsletter

You don’t need to have a huge newsletter audience to successfully monetize. Here’s how Notes from a Hired Pen leveraged a small newsletter list into big sales.

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Indie newsletters

Come For the Newsletter, Stay For the Discord: Why Some Newsletters Have Private Communities for Their Subscribers.

Building a community through Discord or Slack could be a way to deepen engagement with readers and drive additional revenue. But it comes with a lot of work — and some potential headaches.

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Indie newsletters

Burnt Toast Allowed Virginia Sole-Smith To Quit Her Day Job. Here’s How She Did It.

Over the past seven years, Virginia Sole-Smith’s grown Burnt Toast into a product that brings in six figures annually. Here’s what she’s learned about deciding what content to paywall, what kind of perks to give away to paying subscribers, and why her reader surveys are designed to get feedback from superfans.

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Case Studies

How Moby Built a Million-Dollar Ad Strategy With The Help of Who Sponsors Stuff

Moby never set out to build an ad business around their newsletter. But with 250,000 subscribers — and some help from Who Sponsors Stuff — they’ve created a 7-figure ad strategy. Here’s what others can learn from their story.

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Indie newsletters

How Giving Away More Content for Free Helped Me Get — and Convert — More Subscribers

Want to sell more subscriptions? Advisorator’s Jared Newman discovered one tactic that worked for his newsletter: Giving away more content.

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Indie newsletters

How Plan Cash Turned a Newsletter Into a Platform For Financial Literacy

In 2021, Léa Lejeune co-founded Plan Cash, a French-language newsletter to help women invest better. Now they’re offering paid training courses, 1-to-1 financial consulting — and even taking on investments for Plan Cash itself.

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Newsletter success stories

What I’ve Learned From Five Years of Evil Witches

I launched my newsletter, Evil Witches, in 2018. Here’s what I’ve learned about building an audience, identifying the right strategy for your newsletter, and being your own boss.

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Indie newsletters

How Hanna Raskin Built a James Beard Award-Winning Newsletter

The Food Section brings independent coverage of Southern restaurants and food culture to inboxes. Publisher Hanna Raskin explains how she built the newsletter, grown her paying audience, and launched new editorial partnerships.

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Indie newsletters

“A surprising gift”: How A.J. Daulerio Turned the Worst Time in His Life Into Something Beautiful

A.J. Daulerio survived the Hulk Hogan trial, the blog bubble, and bankruptcy. We talked to him about his current project, The Small Bow, and how he’s built a newsletter and a digital community to support others going through hard times.