This year, I ran ad campaigns for eight different newsletters, helping them acquire thousands of newsletter subscribers. I learned a lot from the process. One of the biggest lessons: It’s easy to spend your money unwisely on platforms like Meta. Here’s what you need to know if you’re trying to grow through paid ads.
Tag: Growth opportunities for newsrooms + publishers
Gone are the days when a newsletter could rely entirely on their website, search, or social media to grow. If you want to build an email list in this current era, you’re going to need to lean heavily into Earned and Paid growth tactics. Here’s how to do that.
You don’t always have lots of time, resources, or budget to grow your newsletter. That’s OK. Here are tactics that absolutely anyone can implement in just a few minutes.
Best-in-class publishers are launching lots of different newsletters to deliver stories and engage with their readers. Here’s what newsrooms like yours should consider launching next.
AI is changing the newsletter landscape. We dive into 13 AI-powered tools that have been researched or tested, each designed to transform your newsletter strategy and help you stand out in crowded inboxes.
There are so many great ways to grow your list, but the best newsletter operators don’t just pick a handful of tactics. They operate in four different growth quadrants: Owned, earned, algorithmic, and paid. Here’s how you can use these strategies, too.
Operate in all four growth quadrants. Use AI for productivity, not creativity. And 23 other rules that any newsletter operator needs to follow.
Here are the tools you need to help you build, grow, analyze, and monetize a successful newsletter.
The Star can quickly add 10,000+ emails on a list by promoting new newsletters to their existing readers. Their director of newsletters explains how they’ve built that growth strategy.
A well-built landing page can help you grow your newsletter faster. Here are landing page best practices to utilize and great examples to borrow from.