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Ask a Newsletter Therapist

What Should I Do Next With My Newsletter? A Conversation With Claire Zulkey

Claire’s been building a successful newsletter, Evil Witches, since 2018. It’s grown into a product with nearly 1,000 paying subscribers. But Claire felt stuck with her newsletter. So Claire and Dan talked through a few options. Here’s their conversation — and what Claire did next with Evil Witches.

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Best practices

The Four Newsletter Growth Quadrants

There are so many great ways to grow your list, but the best newsletter operators don’t just pick a handful of tactics. They operate in four different growth quadrants: Owned, earned, algorithmic, and paid. Here’s how you can use these strategies, too.

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Best practices

25 Rules For Running a Great Newsletter

Operate in all four growth quadrants. Use AI for productivity, not creativity. And 23 other rules that any newsletter operator needs to follow.

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Tech for Email

41 Tools That Might Make Your Newsletter Better

Here are the tools you need to help you build, grow, analyze, and monetize a successful newsletter.

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The International Inbox

How Amanda Cua Built BackScoop, Southeast Asia’s Go-To Tech Newsletter

At age 19, a first-time founder based in the Philippines launched a newsletter about business and tech. Two years later, it’s one of the top resources in the region.

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Newsletter success stories

How the Toronto Star Uses Promotional Emails to Grow Their Lists Fast

The Star can quickly add 10,000+ emails on a list by promoting new newsletters to their existing readers. Their director of newsletters explains how they’ve built that growth strategy.

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Best practices

19 Great Newsletter Landing Pages You Can Learn From

A well-built landing page can help you grow your newsletter faster. Here are landing page best practices to utilize and great examples to borrow from.

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Indie newsletters

 It’s OK If You Grow Your Audience Slowly

Not every newsletter is trying to grow its audience quickly. For some indie newsletters, a focus on content or community — not growth — is the right move.

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Best practices

52 Ways to Grow Your Email List

How do you actually get more subscribers for your newsletter? Here are 52 proven tactics to help you grow your email audience.

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Case Studies

How Three Successful Newsletters Used Beehiiv to Grow Strategically — And How You Can, Too

Using Beehiiv’s advanced dashboards, you can get the data you need to make the decisions that matter.