Categories
Case Studies

How Moby Built a Million-Dollar Ad Strategy With The Help of Who Sponsors Stuff

Moby never set out to build an ad business around their newsletter. But with 250,000 subscribers — and some help from Who Sponsors Stuff — they’ve created a 7-figure ad strategy. Here’s what others can learn from their story.

Categories
Indie newsletters

How Giving Away More Content for Free Helped Me Get — and Convert — More Subscribers

Want to sell more subscriptions? Advisorator’s Jared Newman discovered one tactic that worked for his newsletter: Giving away more content.

Categories
Newsletter success stories

What I’ve Learned From Five Years of Evil Witches

I launched my newsletter, Evil Witches, in 2018. Here’s what I’ve learned about building an audience, identifying the right strategy for your newsletter, and being your own boss.

Categories
Best practices

5 Tips to Write More Like a Human (And Less Like an AI Bot)

As AI gains traction, writing emails with a human touch is more important than ever.

Categories
Best practices

30 Ideas to Improve Your Newsletter This Year

Want to take your newsletter to the next level in 2023? Here are 30 tips to try.

Categories
Best practices

10 Lessons From 10 Years in Email

I’ve learned a lot from a decade of building email teams, running tests, and sending thousands of newsletters. Here are ten lessons that stand out.

Categories
Newsletter success stories

Launching a Paid Newsletter Gave Me the Freedom to Say ‘No’

Opening up a paid option was, without a doubt, the most significant decision I’ve yet made in my writing career.

Categories
Beyond the Inbox

The Hopeful Rise and Tragic End of Refashionista

In October 2021, Refashionista writer Jillian Owens passed away. A year later, a loyal reader remembers her — and the newsletter she left behind.

Categories
Newsletter monetization

The Five Types of Indie Newsletter Business Models

Here’s what we’ve learned about matching the right newsletter to the right business model.

Categories
Newsletter success stories

How I Built a Consulting Business From a Google Doc and an Email List

A deep dive into how Inbox Collective grew into a successful consulting business — and what you can learn from it.