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The International Inbox

How Anne-Kathrin Gerstlauer Built More Than a Consulting Business Around Her Newsletter, TextHacks

Like many consultants, Anne-Kathrin uses her newsletter to drive business. But she’s built something bigger than that, expanding her newsletter with paid subscriptions, ads, and even a licensing business.

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The Inbox Awards

Here Are the Finalists for the Inaugural Inbox Awards

18 finalists made the cut. Now’s your turn to pick which newsletters created the most innovative strategies for content, design, engagement, growth, revenue, and technology.

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Best practices

How to Monetize Your Newsletter With Ads

Just getting started with ads in your newsletter? Looking to level up your ad strategy? Here are a few ideas for ad formats, rates, and tools that can help you make more money for your newsletter.

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Best practices

10 Things I Learned from Sending an Email Every Day for a Year

In 2024, I created a new newsletter that went out every single day — 366 emails in all. (It was a leap year!) It took a lot of work, but it also opened new doors for my business. Here’s what I learned from my daily newsletter experiment.

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Best practices

The Eight Types of Emails

There are all sorts of emails you might send readers, from newsletters to transactional messages. Here’s how to incorporate all of these into your email strategy.

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Best practices

How, When, and Where to Engage With Your Newsletter Community

Should you reply to readers? Should you engage with them in a comment thread or a digital community? Six newsletter writers explained how they handle reader engagement.

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Best practices

17 Tactics to Engage New Paid Subscribers, Members, Donors, or Customers

That first time a reader chooses to support your work is just the start of your relationship with them. Here’s how to keep those supporters coming back again and again.

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The International Inbox

Diversify, Monetize, Share: The Republic’s Strategy to Build a Mission-Led Newsletter

In 2018, Wale Lawal started a student publication in Nigeria to cover critical African issues. Six years later, they’ve raised $800,000 and are building a fully-fledged media company — with newsletters at the center of their strategy.

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Best practices

Want To Grow Your Audience? Start By Talking To Them

Newsletters like The Hustle use subscriber interviews to gather deep insights to improve their newsletter. Here’s how they do it.

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Best practices

How I Named My Newsletter

We asked more than a dozen newsletter operators how they named their newsletter — and why. Here’s what they told us.