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Best practices

25 Rules For Running a Great Newsletter

Operate in all four growth quadrants. Use AI for productivity, not creativity. And 23 other rules that any newsletter operator needs to follow.

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Tech for Email

41 Tools That Might Make Your Newsletter Better

Here are the tools you need to help you build, grow, analyze, and monetize a successful newsletter.

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Newsletter success stories

From In-Person to Inbox: How Poynter Transformed A Hands-On Workshop Into an Email Course

How Poynter adapted its Work-Life Chemistry workshop into a six-part email series — and started charging $50 per student.

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Newsletter success stories

One Newsletter I Always Make Time to Read

There are a lot of great newsletters out there. These are the ones your favorite newsletter writers never miss.

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The International Inbox

How Amanda Cua Built BackScoop, Southeast Asia’s Go-To Tech Newsletter

At age 19, a first-time founder based in the Philippines launched a newsletter about business and tech. Two years later, it’s one of the top resources in the region.

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Ask a Deliverability Expert

Why SPF and DKIM Matter — And How to Set Them Up For Your Newsletter

At the heart of authentication are two tools that every email sender should be using: SPF and DKIM. Here’s what you need to do to set things up for your newsletter.

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The State of the Inbox

Open Rates Aren’t Reliable Anymore. Can You Still Trust Your Click Rates?

One ESP says 63% of all clicks they see in emails come from bots. What’s happening — and what does that mean for your email strategy?

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Case Studies

The Rise of the $100k Newsletter Operator

How three newsletter operators on Beehiiv — Zain Kahn of Superhuman, Quinn Emmett of Important, Not Important, and Pete Huang of The Neuron — reached the six-figure milestone, and what you can do to get there, too.

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Newsletter monetization

11 Things Smart Newsletters Do to Convert Readers to Supporters and Customers

Email can be an incredible tool for driving readers to support your work or buy something. Here’s how top newsletters convince readers to pull out a credit card and take the next step.

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Beyond the Inbox

Expense This, Not That: What Newsletter Operators Need to Know for Tax Season

If you made money off your newsletter last year, you’re going to want to keep a few things in mind as you file your taxes. We talked to four tax experts to get tips that can save you time, money, and pain come April 15.