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The State of the Inbox

Open Rates Aren’t Reliable Anymore. Can You Still Trust Your Click Rates?

One ESP says 63% of all clicks they see in emails come from bots. What’s happening — and what does that mean for your email strategy?

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Case Studies

The Rise of the $100k Newsletter Operator

How three newsletter operators on Beehiiv — Zain Kahn of Superhuman, Quinn Emmett of Important, Not Important, and Pete Huang of The Neuron — reached the six-figure milestone, and what you can do to get there, too.

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Newsletter monetization

11 Things Smart Newsletters Do to Convert Readers to Supporters and Customers

Email can be an incredible tool for driving readers to support your work or buy something. Here’s how top newsletters convince readers to pull out a credit card and take the next step.

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Beyond the Inbox

Expense This, Not That: What Newsletter Operators Need to Know for Tax Season

If you made money off your newsletter last year, you’re going to want to keep a few things in mind as you file your taxes. We talked to four tax experts to get tips that can save you time, money, and pain come April 15.

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Newsletter success stories

How the Toronto Star Uses Promotional Emails to Grow Their Lists Fast

The Star can quickly add 10,000+ emails on a list by promoting new newsletters to their existing readers. Their director of newsletters explains how they’ve built that growth strategy.

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The International Inbox

Finding Sanity While Building a Newsletter: A Conversation With Indian Creator Tanmoy Goswami

On the challenges of producing a newsletter from India, the value of keeping communities small, the double-edged sword of audience surveys, and how to do more for yourself by doing less.

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Best practices

Two Things To Know Before Launching Your Newsletter

At the start, you only need to be able to ask two questions: Who is your audience? And what are you sending them of value?

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Best practices

A Big List of Things You Can A/B Test

A/B testing is one of the best ways to improve every part of your newsletter strategy. From your sent-from name to pop-ups, here’s a big list of things you can test.

Categories
Best practices

15 Lessons From 30+ Years in Newsletters

CJ Chilvers has been creating newsletters since 1987. Here’s what he’s learned along the way.

Categories
Newsletter success stories

David C. Baker Built a Million-Dollar Consulting Business Through His Newsletter

How does a consultant who never seems to pitch his own services, who doesn’t have a massive email list, and who gives so much away for free end up building a business that brings in seven figures a year? David C. Baker tells his story.