There are all sorts of emails you might send readers, from newsletters to transactional messages. Here’s how to incorporate all of these into your email strategy.
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Category: Best practices
There’s no one right way to price the ads in your newsletter. Here are five different ways to set your prices and help you to maximize your ad revenue.
Should you reply to readers? Should you engage with them in a comment thread or a digital community? Six newsletter writers explained how they handle reader engagement.
That first time a reader chooses to support your work is just the start of your relationship with them. Here’s how to keep those supporters coming back again and again.
From send-time optimization to newsletter growth to new launches, here’s what I learned this year about sending great emails.
From experimentation to monetization to growth, here’s the advice 25 newsletter operators wish they’d gotten at the very start.
Writing a daily or weekly newsletter? This strategy can help you design a better newsletter for your readers.
Newsletters like The Hustle use subscriber interviews to gather deep insights to improve their newsletter. Here’s how they do it.
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How I Named My Newsletter
We asked more than a dozen newsletter operators how they named their newsletter — and why. Here’s what they told us.
If your open rates or click rates drop, there might be a deliverability problem that needs fixing. Yanna-Torry Aspraki explains how to identify the issue.