A newsletter that curates local events has huge potential. Here’s how a handful of successful events newsletters have grown their lists and found ways to drive revenue.
Category: Best practices
Artificial intelligence can be helpful for creating processes, coming up with ideas, and helping you analyze results. Here are a few ways I’m using it to improve my newsletter.
Adding your logo to Apple, Gmail, or Yahoo inboxes is an easy way to boost engagement with your newsletters. Here are both free and paid options for getting your logo in front of readers in those inboxes.
BIMI will help you authenticate your domain and block spammers, and may lead to an uptick in reader engagement in the process.
If you want to get your logo into inboxes, the CMC can help you do it — and ensure your logo displays in both Gmail and Yahoo inboxes.
What I learned after working with about a hundred different newsletters in 2025 — and what you need to know about growth, AI, and staying relevant in the inbox
20+ newsletter operators share lessons on what newsletters to launch, how to balance all of your newsletter responsibilities, when to grow your team, and more.
Are you undercharging for your ads? Not aligned on the metrics advertisers care most about? Not sure how to convince an advertiser to come back and sponsor your newsletter again? Fix these mistakes and you’ll be on your way to making more money from your ad strategy.
Don’t wait until January to take care of some key tasks. Use these last few weeks of the year to review data, run surveys, and make big plans for the year ahead.
Besides “donate now,” what else can a non-profit email their subscribers? There are a lot of things I’d try to engage readers in the moments between fundraisers.