You don’t need to be a designer to create a beautiful newsletter that will stand out in the inbox. These newsletters use small design elements that anyone can incorporate into their email strategy.
Category: Best practices
Categories
The 10 Laws of Great Newsletters
Keep listening to your audience. Lean into your voice with everything you do. And eight other laws that best-in-class newsletters always follow.
Everyone makes mistakes with their newsletter. These could be as small as a typo or something so big that it demands a full apology. And sometimes, the mistakes are the things you don’t do — the newsletters you don’t launch, the tactics you wish you had tried. We asked some friends and colleagues to share their biggest newsletter mistake. Here’s what they told us.
From the impact of bot clicks to a new accessibility law in Europe, here’s what you should be keeping your eye on as 2025 rolls on.
You don’t always have lots of time, resources, or budget to grow your newsletter. That’s OK. Here are tactics that absolutely anyone can implement in just a few minutes.
Don’t chase reach — chase resonance. Find a niche and scale things from there. And a whole bunch of other lessons, on topics ranging from newsletter metrics to growth, that stood out to me at the 2025 edition of The Newsletter Conference.
An email course is an automated series designed to teach readers new skills, habits, or lessons. My newsletter list — and client base — took off as soon as I started building them. And the best part: With a course, you can stop writing new content and start teaching what you have. Here’s how you can use courses to grow and monetize your email list.
Best-in-class publishers are launching lots of different newsletters to deliver stories and engage with their readers. Here’s what newsrooms like yours should consider launching next.
Just getting started with ads in your newsletter? Looking to level up your ad strategy? Here are a few ideas for ad formats, rates, and tools that can help you make more money for your newsletter.
In 2024, I created a new newsletter that went out every single day — 366 emails in all. (It was a leap year!) It took a lot of work, but it also opened new doors for my business. Here’s what I learned from my daily newsletter experiment.