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Best practices

What I Wish I’d Known Before Launching My Newsletter

We asked more than 20 newsletter operators for the advice they wish they’d gotten. From content strategy to growth best practices, here’s what they told us.

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Newsletter success stories

Meet The Hustle and Morning Brew Alums Shaping the Future of Newsletters

The Hustle and Morning Brew built the blueprint for how to make a successful independent newsletter. So who better to teach others the playbook than the people who created it?

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Best practices

19 Great Newsletter Landing Pages You Can Learn From

A well-built landing page can help you grow your newsletter faster. Here are landing page best practices to utilize and great examples to borrow from.

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Newsletter monetization

How I Sold $12,500 in eBooks From My Newsletter

You don’t need to have a huge newsletter audience to successfully monetize. Here’s how Notes from a Hired Pen leveraged a small newsletter list into big sales.

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Indie newsletters

Come For the Newsletter, Stay For the Discord: Why Some Newsletters Have Private Communities for Their Subscribers.

Building a community through Discord or Slack could be a way to deepen engagement with readers and drive additional revenue. But it comes with a lot of work — and some potential headaches.

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Indie newsletters

These 5 Newsletters Took A Break From Publishing. Here’s How They Did It.

Newsletter writers are increasingly taking time off to grow their families, recharge with a vacation, or cope with burnout. Here’s what you can learn from those who’ve taken a break from writing their newsletter.

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Indie newsletters

Burnt Toast Allowed Virginia Sole-Smith To Quit Her Day Job. Here’s How She Did It.

Over the past seven years, Virginia Sole-Smith’s grown Burnt Toast into a product that brings in six figures annually. Here’s what she’s learned about deciding what content to paywall, what kind of perks to give away to paying subscribers, and why her reader surveys are designed to get feedback from superfans.

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Case Studies

How Moby Built a Million-Dollar Ad Strategy With The Help of Who Sponsors Stuff

Moby never set out to build an ad business around their newsletter. But with 250,000 subscribers — and some help from Who Sponsors Stuff — they’ve created a 7-figure ad strategy. Here’s what others can learn from their story.

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Indie newsletters

How Giving Away More Content for Free Helped Me Get — and Convert — More Subscribers

Want to sell more subscriptions? Advisorator’s Jared Newman discovered one tactic that worked for his newsletter: Giving away more content.

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Not a Newsletter

Why I’m Shutting Down Not a Newsletter

After five years, I’m shifting from a monthly Google Doc to a weekly email newsletter. Here’s how I made the decision — and what’s next for readers like you.