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The International Inbox

Diversify, Monetize, Share: The Republic’s Strategy to Build a Mission-Led Newsletter

In 2018, Wale Lawal started a student publication in Nigeria to cover critical African issues. Six years later, they’ve raised $800,000 and are building a fully-fledged media company — with newsletters at the center of their strategy.

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Best practices

How the 1/5/10 Strategy Can Improve Your Daily Newsletter

Writing a daily or weekly newsletter? This strategy can help you design a better newsletter for your readers.

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Case Studies

13 Questions to Ask to Improve Your Newsletter Sign-Up Page

A great landing page can help you grow your newsletter so much faster. Here’s how to optimize your copy and design to make your page even more effective.

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Best practices

Want To Grow Your Audience? Start By Talking To Them

Newsletters like The Hustle use subscriber interviews to gather deep insights to improve their newsletter. Here’s how they do it.

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Best practices

How I Named My Newsletter

We asked more than a dozen newsletter operators how they named their newsletter — and why. Here’s what they told us.

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Best practices

11 Super Common Newsletter Questions, Answered

How long should my newsletter be? What if my sending schedule is a little inconsistent? How much money should I be making? Here are the answers you need.

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Best practices

What Is a Common Mark Certificate, and Should I Set It Up for My Newsletter? What You Need to Know

If you want to get your logo into inboxes, the CMC can help you do it — and ensure your logo displays in both Gmail and Yahoo inboxes.

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Best practices

The Best Piece of Advice I Ever Got About Newsletters

We asked 20+ newsletter operators for their favorite piece of newsletter advice. Here’s what they told us about building a great product, engaging with readers, and a whole lot more.

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Best practices

How to Use In-Newsletter Polls to Engage With and Learn From Your Audience

Polls give you the chance to learn more about your readers and build a better newsletter. Here’s how to use them effectively.

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Best practices

Think Your Newsletter Needs an Overhaul? Here’s Why It Probably Doesn’t (Yet)

Everyone wants to build a better newsletter. But for many newsrooms and non-profits, focusing instead on the structure around the newsletter — including growth, monetization, metrics, and automations — will allow you to build a better email strategy for your org.