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Best practices

What Is a Common Mark Certificate, and Should I Set It Up for My Newsletter? What You Need to Know

If you want to get your logo into inboxes, the CMC can help you do it — and ensure your logo displays in both Gmail and Yahoo inboxes.

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Beyond the Inbox

The Secrets Behind Assistants vs. Agents? Content, Community — and a Newsletter with Priceless Intel

Warner Bailey created a meme page for Hollywood assistants. It grew into a weekly newsletter and eventually into an educational ecosystem for the TV and film industry’s next generation.

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Best practices

What I Learned About Newsletters in 2025

What I learned after working with about a hundred different newsletters in 2025 — and what you need to know about growth, AI, and staying relevant in the inbox

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Best practices

What I Wish I’d Known Before Launching My Newsletter

20+ newsletter operators share lessons on what newsletters to launch, how to balance all of your newsletter responsibilities, when to grow your team, and more.

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Beyond the Inbox

Inbox Meets Ink: Why These Indie Newsletters Branched Out Into Print

Some teams use print to create glossy products that drive significant revenue. These independent newsletter operators are thinking about print as a creative sandbox and, sometimes, a small new revenue stream. Here’s what they’ve learned about creating and selling print products to their readers.

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The International Inbox

Why Global Health Experts Rely on Geneva Health Files’ In-Depth Analysis

In 2020, Priti Patnaik launched a newsletter to cover public health for policymakers and professionals in the space. Five years later, she’s built an audience of 6,000+ readers — with a $350/year subscription, plus events and even two books for sale. Here’s what she’s learned about building a newsletter and nurturing an audience.

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Best practices

It’s 2025. Is It Still Worth Launching a Newsletter?

There are plenty of reasons to be skeptical of email. There are so many newsletters out there, newsletter data isn’t great, and yes, there are long-term threats from AI. But a few killer features still make newsletters something worth investing in.

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Newsletter monetization

The Super-Simple Newsletter Format That Actually Helps You Retain Paying Subscribers, Members, or Donors

There are lots of ways to retain your supporters, but one of the most effective is to send a monthly, behind-the-scenes newsletter to tell supporters more about your team and your strategy. Here’s how to create one of these newsletters for your publication or business.

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The International Inbox

How a Spain-Born Founder Built and Runs One of Mexico’s Most Popular Newsletters — From Texas

Two years ago, Fernando Caralt took a newsletter format he loved and adapted it for a Mexican audience. Now it reaches 140,000 readers and will bring in nearly $200,000 in revenue. But there’s one interesting twist: Fernando’s never lived in Mexico, and he runs the entire operation from the U.S.

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Best practices

11 Design Ideas You Should Steal For Your Newsletter

You don’t need to be a designer to create a beautiful newsletter that will stand out in the inbox. These newsletters use small design elements that anyone can incorporate into their email strategy.