Besides “donate now,” what else can a non-profit email their subscribers? There are a lot of things I’d try to engage readers in the moments between fundraisers.
Tag: Fundraising campaign best practices
The best alumni magazines, like the ones at the University of Chicago, combine storytelling and fundraising into one publication. There’s a lot that the newsletter world can learn from their example.
Email can be an incredible tool for driving readers to support your work or buy something. Here’s how top newsletters convince readers to pull out a credit card and take the next step.
I’ve worked with newsrooms that have brought in a quarter of a million dollars on a single campaign. Here’s what you can learn from them.