A custom IP address could help with deliverability — but only if you’re growing fast and sending to a high volume of emails every month. Here’s how to decide if it’s the right move for you.
Tag: Deliverability
If your domain’s been blocklisted, you won’t be able to get your newsletter to readers. But why might your domain end up on a blocklist? And how do you get off of one? Let’s get your questions answered.
Peapod Digital Labs and BoyleSports use Litmus’s suite of tools to personalize, optimize and increase deliverability.
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The Six Types of Welcome Emails
Every newsletter needs a great welcome series. Here’s why you should build one, what types of emails to include, and how many emails to send.
DMARC is one of the best ways to keep your email communications and reputation secure. Here’s what you need to know about setting it up for your brand.
The best way to deal with a blocklist? Don’t get on one in the first place. Here’s how you can stay off blocklists, out of the spam folder, and in the inbox.
Let’s talk about which makes sense for you — and how to keep spammy sign-ups off your email list.
If your company is going through a rebrand, it may affect your deliverability. Here’s what you need to know to keep your emails out of the spam folder.
BIMI will help you authenticate your domain and block spammers, and may lead to an uptick in reader engagement in the process.
Switching ESPs is a short-term fix. In the long run, you need to update your strategies to remain in the inbox.