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Best practices

From Private Dinners to Epic Conferences: A Guide to Throwing an Event for Your Newsletter Readers

Want to host an event for your audience but don’t know where to start? Here’s what you need to do to get started — and make money off the event, too.

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Newsletter success stories

The News Might Be the Most Successful Newsletter You’ve Never Heard Of

They’ve got two million active subscribers, eight different newsletters, 30+ staffers, and multiple revenue streams. So how did they manage to stay under the radar? They’re based in Brazil and only publish in Portuguese.

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Best practices

The Secret Strategy to Ramp Up Your Reply Rate

Here’s a counterintuitive strategy that skyrockets your reply rate and turns your silent subscribers into engaged responders: Leaving yourself open to criticism. It might just be the secret sauce your newsletter needs.

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The International Inbox

From Print to Digital: Lessons from Two European Football Writers on Growing Paid Newsletters

António Tadeia and Pit Gottschalk have covered football in their home countries for decades. Now, they use indie newsletters to build their own audiences and bring in revenue.

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Best practices

The Newsletter Advice I Give Again and Again

No matter what type of newsletter you work on or what your goals are, everyone’s struggles are pretty similar. Here’s the advice I give to help solve your biggest newsletter problems.

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Newsletter success stories

After 23 Years, The Borowitz Report is as Successful as Ever

The Borowitz Report was founded in 2001 but only launched a paid newsletter offering in March 2024. Now it’s got tens of thousands of paying subscribers. Here’s why Andy Borowitz’s readers keep following — and supporting — him.

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Beyond the Inbox

Becoming a Dad Changed the Way I Think About Newsletters

Fatherhood changed the way I ask questions, handle mistakes, and even write alt text. Here’s what I’ve learned that I apply to my work.

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Ask a Newsletter Therapist

What Should I Do Next With My Newsletter? A Conversation With Claire Zulkey

Claire’s been building a successful newsletter, Evil Witches, since 2018. It’s grown into a product with nearly 1,000 paying subscribers. But Claire felt stuck with her newsletter. So Claire and Dan talked through a few options. Here’s their conversation — and what Claire did next with Evil Witches.

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Best practices

The Four Newsletter Growth Quadrants

There are so many great ways to grow your list, but the best newsletter operators don’t just pick a handful of tactics. They operate in four different growth quadrants: Owned, earned, algorithmic, and paid. Here’s how you can use these strategies, too.

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Newsletter success stories

How Isaac Saul Built Tangle Into a Million-Dollar Newsletter

Tangle, a daily newsletter that goes in-depth on one big news topic per day, now has 100,000 readers and more than 16,000 paying members. Founder Isaac Saul explains how he built it.