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Best practices

Should I Use Single Opt-In or Double Opt-In For My Newsletter?

Let’s talk about which makes sense for you — and how to keep spammy sign-ups off your email list.

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Ask a Deliverability Expert: What Do I Need to Do If I Change Domains?

If your company is going through a rebrand, it may affect your deliverability. Here’s what you need to know to keep your emails out of the spam folder.

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How to Add Personality and Personalization Into Your Emails

Personality is all about you and your voice. Personalization is about a reader’s interests or needs. Here are strategies to insert both into your newsletter.

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What Is BIMI, and Should I Set It Up for My Brand? Here’s What You Need to Know

BIMI will help you authenticate your domain and block spammers, and may lead to an uptick in reader engagement in the process.

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Best practices

52 Ways to Grow Your Email List

How do you actually get more subscribers for your newsletter? Here are 52 proven tactics to help you grow your email audience.

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Best practices

How Tinder Made Me a Better Copywriter

The popular dating app is, surprisingly, a great source of inspiration when it comes to copywriting. Here are seven secrets learned from Tinder that will turn your copy game up a notch.

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How an End-of-Year Survey Can Improve Your Newsletter Strategy

Feedback is an email marketer’s best friend. Here’s how “Your Daily Dose of Nonprofit” used a survey to make changes to their newsletter strategy this year.

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How to Set Up a Reactivation Campaign to Win Back Inactive Email Subscribers

A reactivation campaign should be a part of any good email strategy. Here’s how to run one correctly.

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Ask a Deliverability Expert

Ask a Deliverability Expert: What’s a Blocklist, and Why Should I Care About Them?

Blocklists help keep inboxes safe from spammers. Here are some simple steps to make sure you never end up on one.

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Ask a Deliverability Expert

Ask a Deliverability Expert: Four Deliverability Tricks That Actually Work

Let’s talk about some of these tactics, and figure out which might be worth trying with your newsletter.