Don’t wait until January to take care of some key tasks. Use these last few weeks of the year to review data, run surveys, and make big plans for the year ahead.
Author: Dan Oshinsky
Dan runs Inbox Collective, a consultancy that helps news organizations, non-profits, and independent operators get the most out of email. He specializes in helping others build loyal audiences via email and then converting that audience into subscribers, members, or donors.
He previously created Not a Newsletter, a monthly briefing with news, tips, and ideas about how to send better email, and worked as the Director of Newsletters at both The New Yorker and BuzzFeed.
He’s been a featured speaker at events like Litmus Live in Boston, Email Summit DK in Odense, and the Email Marketing Summit in Brisbane. He’s also been widely quoted on email strategies, including in publications like The Washington Post, Fortune, and Digiday.
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The Five Types of Automations
Every team should be thinking about how to use automations to engage their audience and drive more revenue. From a welcome series to winback emails, these five automations can help you better engage and monetize your email audience.
Gone are the days when a newsletter could rely entirely on their website, search, or social media to grow. If you want to build an email list in this current era, you’re going to need to lean heavily into Earned and Paid growth tactics. Here’s how to do that.
You might want to adjust your sending cadence based on a few factors, from the time you have to produce each email to the way you monetize your newsletter. Here’s how to figure out what frequency makes sense for you.
There are plenty of reasons to be skeptical of email. There are so many newsletters out there, newsletter data isn’t great, and yes, there are long-term threats from AI. But a few killer features still make newsletters something worth investing in.
There are lots of ways to retain your supporters, but one of the most effective is to send a monthly, behind-the-scenes newsletter to tell supporters more about your team and your strategy. Here’s how to create one of these newsletters for your publication or business.
You don’t need to be a designer to create a beautiful newsletter that will stand out in the inbox. These newsletters use small design elements that anyone can incorporate into their email strategy.
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The 10 Laws of Great Newsletters
Keep listening to your audience. Lean into your voice with everything you do. And eight other laws that best-in-class newsletters always follow.
From the impact of bot clicks to a new accessibility law in Europe, here’s what you should be keeping your eye on as 2025 rolls on.
Just a few years ago, Girls’ Night In had nearly 180,000 subscribers, a team of seven full-time staffers, and $2 million per year in revenue. Then GNI’s founder, Alisha Ramos, decided to downsize and return to her solo roots. Here’s why.