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Newsletter success stories

After 23 Years, The Borowitz Report is as Successful as Ever

The Borowitz Report was founded in 2001 but only launched a paid newsletter offering in March 2024. Now it’s got tens of thousands of paying subscribers. Here’s why Andy Borowitz’s readers keep following — and supporting — him.

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Beyond the Inbox

Becoming a Dad Changed the Way I Think About Newsletters

Fatherhood changed the way I ask questions, handle mistakes, and even write alt text. Here’s what I’ve learned that I apply to my work.

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Best practices

The Four Newsletter Growth Quadrants

There are so many great ways to grow your list, but the best newsletter operators don’t just pick a handful of tactics. They operate in four different growth quadrants: Owned, earned, algorithmic, and paid. Here’s how you can use these strategies, too.

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Newsletter success stories

How Isaac Saul Built Tangle Into a Million-Dollar Newsletter

Tangle, a daily newsletter that goes in-depth on one big news topic per day, now has 100,000 readers and more than 16,000 paying members. Founder Isaac Saul explains how he built it.

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Best practices

10 Questions to Help You Build a Better Newsletter

Here are the questions you’ll want to ask — and answers you’ll need — to improve your newsletter strategy.

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ESP Reviews

AWeber, Beehiiv, ConvertKit, Ghost, Mailchimp, or Substack: Which Is The Right ESP For Your Indie Newsletter?

There are a lot of email platforms to choose from. Here are six options that are actually worth a closer look.

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Best practices

25 Rules For Running a Great Newsletter

Operate in all four growth quadrants. Use AI for productivity, not creativity. And 23 other rules that any newsletter operator needs to follow.

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Tech for Email

41 Tools That Might Make Your Newsletter Better

Here are the tools you need to help you build, grow, analyze, and monetize a successful newsletter.

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The State of the Inbox

Open Rates Aren’t Reliable Anymore. Can You Still Trust Your Click Rates?

One ESP says 63% of all clicks they see in emails come from bots. What’s happening — and what does that mean for your email strategy?

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Case Studies

The Rise of the $100k Newsletter Operator

How three newsletter operators on Beehiiv — Zain Kahn of Superhuman, Quinn Emmett of Important, Not Important, and Pete Huang of The Neuron — reached the six-figure milestone, and what you can do to get there, too.