Polls give you the chance to learn more about your readers and build a better newsletter. Here’s how to use them effectively.
Author: Dan Oshinsky
Dan runs Inbox Collective, a consultancy that helps news organizations, non-profits, and independent operators get the most out of email. He specializes in helping others build loyal audiences via email and then converting that audience into subscribers, members, or donors.
He previously created Not a Newsletter, a monthly briefing with news, tips, and ideas about how to send better email, and worked as the Director of Newsletters at both The New Yorker and BuzzFeed.
He’s been a featured speaker at events like Litmus Live in Boston, Email Summit DK in Odense, and the Email Marketing Summit in Brisbane. He’s also been widely quoted on email strategies, including in publications like The Washington Post, Fortune, and Digiday.
Everyone wants to build a better newsletter. But for many newsrooms and non-profits, focusing instead on the structure around the newsletter — including growth, monetization, metrics, and automations — will allow you to build a better email strategy for your org.
There are many best practices that are easy to implement and that will make a big difference in your strategy. They’ll help you grow your list, get more engagement, and make more money. Here’s what you need to tackle next.
No matter what type of newsletter you work on or what your goals are, everyone’s struggles are pretty similar. Here’s the advice I give to help solve your biggest newsletter problems.
The Borowitz Report was founded in 2001 but only launched a paid newsletter offering in March 2024. Now it’s got tens of thousands of paying subscribers. Here’s why Andy Borowitz’s readers keep following — and supporting — him.
Fatherhood changed the way I ask questions, handle mistakes, and even write alt text. Here’s what I’ve learned that I apply to my work.
There are so many great ways to grow your list, but the best newsletter operators don’t just pick a handful of tactics. They operate in four different growth quadrants: Owned, earned, algorithmic, and paid. Here’s how you can use these strategies, too.
Tangle, a daily newsletter that goes in-depth on one big news topic per day, now has 100,000 readers and more than 16,000 paying members. Founder Isaac Saul explains how he built it.
Here are the questions you’ll want to ask — and answers you’ll need — to improve your newsletter strategy.
There are a lot of email platforms to choose from. Here are six options that are actually worth a closer look.