Don’t chase reach — chase resonance. Find a niche and scale things from there. And a whole bunch of other lessons, on topics ranging from newsletter metrics to growth, that stood out to me at the 2025 edition of The Newsletter Conference.
Author: Dan Oshinsky
Dan runs Inbox Collective, a consultancy that helps news organizations, non-profits, and independent operators get the most out of email. He specializes in helping others build loyal audiences via email and then converting that audience into subscribers, members, or donors.
He previously created Not a Newsletter, a monthly briefing with news, tips, and ideas about how to send better email, and worked as the Director of Newsletters at both The New Yorker and BuzzFeed.
He’s been a featured speaker at events like Litmus Live in Boston, Email Summit DK in Odense, and the Email Marketing Summit in Brisbane. He’s also been widely quoted on email strategies, including in publications like The Washington Post, Fortune, and Digiday.
These six newsletters — from Help Scout, the Republic, Dense Discovery, the Financial Times, TextHacks, and Only In Your State — are innovating in remarkable ways. Here’s what you can learn from them about creating amazing experiences for the inbox.
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18 finalists made the cut. Now’s your turn to pick which newsletters created the most innovative strategies for content, design, engagement, growth, revenue, and technology.
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Categories
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From send-time optimization to newsletter growth to new launches, here’s what I learned this year about sending great emails.
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A great landing page can help you grow your newsletter so much faster. Here’s how to optimize your copy and design to make your page even more effective.