You don’t always have lots of time, resources, or budget to grow your newsletter. That’s OK. Here are tactics that absolutely anyone can implement in just a few minutes.
Author: Dan Oshinsky
Dan runs Inbox Collective, a consultancy that helps news organizations, non-profits, and independent operators get the most out of email. He specializes in helping others build loyal audiences via email and then converting that audience into subscribers, members, or donors.
He previously created Not a Newsletter, a monthly briefing with news, tips, and ideas about how to send better email, and worked as the Director of Newsletters at both The New Yorker and BuzzFeed.
He’s been a featured speaker at events like Litmus Live in Boston, Email Summit DK in Odense, and the Email Marketing Summit in Brisbane. He’s also been widely quoted on email strategies, including in publications like The Washington Post, Fortune, and Digiday.
Don’t chase reach — chase resonance. Find a niche and scale things from there. And a whole bunch of other lessons, on topics ranging from newsletter metrics to growth, that stood out to me at the 2025 edition of The Newsletter Conference.
These six newsletters — from Help Scout, the Republic, Dense Discovery, the Financial Times, TextHacks, and Only In Your State — are innovating in remarkable ways. Here’s what you can learn from them about creating amazing experiences for the inbox.
Best-in-class publishers are launching lots of different newsletters to deliver stories and engage with their readers. Here’s what newsrooms like yours should consider launching next.
18 finalists made the cut. Now’s your turn to pick which newsletters created the most innovative strategies for content, design, engagement, growth, revenue, and technology.
Just getting started with ads in your newsletter? Looking to level up your ad strategy? Here are a few ideas for ad formats, rates, and tools that can help you make more money for your newsletter.
Categories
The Eight Types of Emails
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From send-time optimization to newsletter growth to new launches, here’s what I learned this year about sending great emails.
Writing a daily or weekly newsletter? This strategy can help you design a better newsletter for your readers.