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The Inbox Awards

Here Are the Winners of the 2025 Inbox Awards

These six newsletters — from Help Scout, the Republic, Dense Discovery, the Financial Times, TextHacks, and Only In Your State — are innovating in remarkable ways. Here’s what you can learn from them about creating amazing experiences for the inbox.

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Best practices

13 Newsletters Every Newsroom Should Launch

Best-in-class publishers are launching lots of different newsletters to deliver stories and engage with their readers. Here’s what newsrooms like yours should consider launching next.

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The Inbox Awards

Here Are the Finalists for the Inaugural Inbox Awards

18 finalists made the cut. Now’s your turn to pick which newsletters created the most innovative strategies for content, design, engagement, growth, revenue, and technology.

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Best practices

How to Monetize Your Newsletter With Ads

Just getting started with ads in your newsletter? Looking to level up your ad strategy? Here are a few ideas for ad formats, rates, and tools that can help you make more money for your newsletter.

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Best practices

The Eight Types of Emails

There are all sorts of emails you might send readers, from newsletters to transactional messages. Here’s how to incorporate all of these into your email strategy.

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Best practices

17 Tactics to Engage New Paid Subscribers, Members, Donors, or Customers

That first time a reader chooses to support your work is just the start of your relationship with them. Here’s how to keep those supporters coming back again and again.

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Best practices

What I Learned About Newsletters in 2024

From send-time optimization to newsletter growth to new launches, here’s what I learned this year about sending great emails.

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Best practices

How the 1/5/10 Strategy Can Improve Your Daily Newsletter

Writing a daily or weekly newsletter? This strategy can help you design a better newsletter for your readers.

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Case Studies

13 Questions to Ask to Improve Your Newsletter Sign-Up Page

A great landing page can help you grow your newsletter so much faster. Here’s how to optimize your copy and design to make your page even more effective.

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Best practices

11 Super Common Newsletter Questions, Answered

How long should my newsletter be? What if my sending schedule is a little inconsistent? How much money should I be making? Here are the answers you need.