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Best practices

What I Wish I’d Known Before Launching My Newsletter

20+ newsletter operators share lessons on what newsletters to launch, how to balance all of your newsletter responsibilities, when to grow your team, and more.

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Beyond the Inbox

14 Books That Shaped the Way We Think About Newsletters

The best books can help us rethink the way we think about our writing and our readers. These 14 books helped us improve our own work. Hopefully, you’ll find one, too, that helps you better understand and write your own newsletter.

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Best practices

One Newsletter Mistake I Wish I Could Take Back

Everyone makes mistakes with their newsletter. These could be as small as a typo or something so big that it demands a full apology. And sometimes, the mistakes are the things you don’t do — the newsletters you don’t launch, the tactics you wish you had tried. We asked some friends and colleagues to share their biggest newsletter mistake. Here’s what they told us.

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Best practices

What I Wish I’d Known Before Launching My Newsletter

From experimentation to monetization to growth, here’s the advice 25 newsletter operators wish they’d gotten at the very start.

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Best practices

The Best Piece of Advice I Ever Got About Newsletters

We asked 20+ newsletter operators for their favorite piece of newsletter advice. Here’s what they told us about building a great product, engaging with readers, and a whole lot more.

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Ask a Newsletter Therapist

What Should I Do Next With My Newsletter? A Conversation With Claire Zulkey

Claire’s been building a successful newsletter, Evil Witches, since 2018. It’s grown into a product with nearly 1,000 paying subscribers. But Claire felt stuck with her newsletter. So Claire and Dan talked through a few options. Here’s their conversation — and what Claire did next with Evil Witches.

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Newsletter success stories

One Newsletter I Always Make Time to Read

There are a lot of great newsletters out there. These are the ones your favorite newsletter writers never miss.

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Best practices

How to Add Personality and Personalization Into Your Emails

Personality is all about you and your voice. Personalization is about a reader’s interests or needs. Here are strategies to insert both into your newsletter.