Want to take your newsletter to the next level in 2023? Here are 30 tips to try.
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Not a Newsletter: January 2023
Welcome to the January edition of Not a Newsletter, a monthly, semi-comprehensive, Google Doc-based guide to sending better emails! I’m Dan, the founder of Inbox Collective, an email consultancy, and the former Director of Newsletters at The New Yorker and BuzzFeed. Every month, I update this doc with email news, tips, and ideas. Sign up […]
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10 Lessons From 10 Years in Email
I’ve learned a lot from a decade of building email teams, running tests, and sending thousands of newsletters. Here are ten lessons that stand out.
While paid newsletter tiers are common, Dirt is among the first to finance its operations through NFT sales.
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Not a Newsletter: December 2022
Welcome to the December edition of Not a Newsletter, a monthly, semi-comprehensive, Google Doc-based guide to sending better emails! I’m Dan, the founder of Inbox Collective, an email consultancy, and the former Director of Newsletters at The New Yorker and BuzzFeed. Every month, I update this doc with email news, tips, and ideas. Sign up […]
Opening up a paid option was, without a doubt, the most significant decision I’ve yet made in my writing career.
Switching ESPs is a short-term fix. In the long run, you need to update your strategies to remain in the inbox.
A poorly-maintained list can be a dead giveaway that you’re not following best practices. Here are a few things to do to stay out of spam.
I’ve worked with newsrooms that have brought in a quarter of a million dollars on a single campaign. Here’s what you can learn from them.
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Not a Newsletter: November 2022
Welcome to the November edition of Not a Newsletter, a monthly, semi-comprehensive, Google Doc-based guide to sending better emails! I’m Dan, the founder of Inbox Collective, an email consultancy, and the former Director of Newsletters at The New Yorker and BuzzFeed. Every month, I update this doc with email news, tips, and ideas. Sign up […]