When you personalize emails in silos, your audience sees the inconsistency in their inbox. For a smarter email strategy, it’s time to look at the bigger picture to better serve each individual reader.
Tag: Using personality in newsletters
CJ Chilvers has been creating newsletters since 1987. Here’s what he’s learned along the way.
Personality is all about you and your voice. Personalization is about a reader’s interests or needs. Here are strategies to insert both into your newsletter.