Categories
Best practices

25 Ways to Measure the Success of Your Newsletter

Open rate and click rate aren’t the only ways to tell if your newsletter is successful. The best newsletters look at metrics around engagement, growth, monetization, and reader feedback to understand what’s working.

Categories
Best practices

Three Questions Everyone Should Ask in a Survey

Every newsletter should incorporate audience feedback into their strategy. Here’s what to ask in a survey to make sure you’re building the right newsletter for your readers.

Categories
Indie newsletters

Burnt Toast Allowed Virginia Sole-Smith To Quit Her Day Job. Here’s How She Did It.

Over the past seven years, Virginia Sole-Smith’s grown Burnt Toast into a product that brings in six figures annually. Here’s what she’s learned about deciding what content to paywall, what kind of perks to give away to paying subscribers, and why her reader surveys are designed to get feedback from superfans.

Categories
Best practices

How an End-of-Year Survey Can Improve Your Newsletter Strategy

Feedback is an email marketer’s best friend. Here’s how “Your Daily Dose of Nonprofit” used a survey to make changes to their newsletter strategy this year.

Categories
Best practices

How The Financial Times Got More Than 78,000 Replies to a Survey

With open rates becoming less reliable, the FT needed a way to better measure the success of their email strategy. They found it through surveys.