Open rate and click rate aren’t the only ways to tell if your newsletter is successful. The best newsletters look at metrics around engagement, growth, monetization, and reader feedback to understand what’s working.
Tag: Surveying your newsletter audience
Every newsletter should incorporate audience feedback into their strategy. Here’s what to ask in a survey to make sure you’re building the right newsletter for your readers.
Over the past seven years, Virginia Sole-Smith’s grown Burnt Toast into a product that brings in six figures annually. Here’s what she’s learned about deciding what content to paywall, what kind of perks to give away to paying subscribers, and why her reader surveys are designed to get feedback from superfans.
Feedback is an email marketer’s best friend. Here’s how “Your Daily Dose of Nonprofit” used a survey to make changes to their newsletter strategy this year.
With open rates becoming less reliable, the FT needed a way to better measure the success of their email strategy. They found it through surveys.