A newsletter that curates local events has huge potential. Here’s how a handful of successful events newsletters have grown their lists and found ways to drive revenue.
Tag: Newsletter monetization
Are you undercharging for your ads? Not aligned on the metrics advertisers care most about? Not sure how to convince an advertiser to come back and sponsor your newsletter again? Fix these mistakes and you’ll be on your way to making more money from your ad strategy.
This year, I ran ad campaigns for eight different newsletters, helping them acquire thousands of newsletter subscribers. I learned a lot from the process. One of the biggest lessons: It’s easy to spend your money unwisely on platforms like Meta. Here’s what you need to know if you’re trying to grow through paid ads.
You might want to adjust your sending cadence based on a few factors, from the time you have to produce each email to the way you monetize your newsletter. Here’s how to figure out what frequency makes sense for you.
In 2020, Priti Patnaik launched a newsletter to cover public health for policymakers and professionals in the space. Five years later, she’s built an audience of 6,000+ readers — with a $350/year subscription, plus events and even two books for sale. Here’s what she’s learned about building a newsletter and nurturing an audience.
There are plenty of reasons to be skeptical of email. There are so many newsletters out there, newsletter data isn’t great, and yes, there are long-term threats from AI. But a few killer features still make newsletters something worth investing in.
There are lots of ways to retain your supporters, but one of the most effective is to send a monthly, behind-the-scenes newsletter to tell supporters more about your team and your strategy. Here’s how to create one of these newsletters for your publication or business.
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The 10 Laws of Great Newsletters
Keep listening to your audience. Lean into your voice with everything you do. And eight other laws that best-in-class newsletters always follow.
I wanted to see if an original, data-driven resource could attract engaged readers and drive long-term growth. It did even better than I expected. Here’s exactly how I used that lead magnet to build my list.
Don’t chase reach — chase resonance. Find a niche and scale things from there. And a whole bunch of other lessons, on topics ranging from newsletter metrics to growth, that stood out to me at the 2025 edition of The Newsletter Conference.