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Best practices

Understanding Five Different Ad Pricing Models

There’s no one right way to price the ads in your newsletter. Here are five different ways to set your prices and help you to maximize your ad revenue.

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Best practices

17 Tactics to Engage New Paid Subscribers, Members, Donors, or Customers

That first time a reader chooses to support your work is just the start of your relationship with them. Here’s how to keep those supporters coming back again and again.

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Best practices

11 Super Common Newsletter Questions, Answered

How long should my newsletter be? What if my sending schedule is a little inconsistent? How much money should I be making? Here are the answers you need.

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Best practices

The Best Piece of Advice I Ever Got About Newsletters

We asked 20+ newsletter operators for their favorite piece of newsletter advice. Here’s what they told us about building a great product, engaging with readers, and a whole lot more.

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Best practices

Think Your Newsletter Needs an Overhaul? Here’s Why It Probably Doesn’t (Yet)

Everyone wants to build a better newsletter. But for many newsrooms and non-profits, focusing instead on the structure around the newsletter — including growth, monetization, metrics, and automations — will allow you to build a better email strategy for your org.

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Newsletter success stories

The News Might Be the Most Successful Newsletter You’ve Never Heard Of

They’ve got two million active subscribers, eight different newsletters, 30+ staffers, and multiple revenue streams. So how did they manage to stay under the radar? They’re based in Brazil and only publish in Portuguese.

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The International Inbox

From Print to Digital: Lessons from Two European Football Writers on Growing Paid Newsletters

António Tadeia and Pit Gottschalk have covered football in their home countries for decades. Now, they use indie newsletters to build their own audiences and bring in revenue.

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Newsletter success stories

After 23 Years, The Borowitz Report is as Successful as Ever

The Borowitz Report was founded in 2001 but only launched a paid newsletter offering in March 2024. Now it’s got tens of thousands of paying subscribers. Here’s why Andy Borowitz’s readers keep following — and supporting — him.

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Newsletter success stories

How Isaac Saul Built Tangle Into a Million-Dollar Newsletter

Tangle, a daily newsletter that goes in-depth on one big news topic per day, now has 100,000 readers and more than 16,000 paying members. Founder Isaac Saul explains how he built it.

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The International Inbox

How Vidar Bergum Publishes Two Newsletters in Two Languages

In 2015, Bergum left a career in finance, moved to Istanbul, and started a food blog. A decade later, he publishes two newsletters in two languages — with four different revenue streams. Here’s how he manages it all.