What I learned after working with about a hundred different newsletters in 2025 — and what you need to know about growth, AI, and staying relevant in the inbox
Tag: Newsletter metrics
Are you undercharging for your ads? Not aligned on the metrics advertisers care most about? Not sure how to convince an advertiser to come back and sponsor your newsletter again? Fix these mistakes and you’ll be on your way to making more money from your ad strategy.
From send-time optimization to newsletter growth to new launches, here’s what I learned this year about sending great emails.
There are many best practices that are easy to implement and that will make a big difference in your strategy. They’ll help you grow your list, get more engagement, and make more money. Here’s what you need to tackle next.
Open rate and click rate aren’t the only ways to tell if your newsletter is successful. The best newsletters look at metrics around engagement, growth, monetization, and reader feedback to understand what’s working.