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The International Inbox

Diversify, Monetize, Share: The Republic’s Strategy to Build a Mission-Led Newsletter

In 2018, Wale Lawal started a student publication in Nigeria to cover critical African issues. Six years later, they’ve raised $800,000 and are building a fully-fledged media company — with newsletters at the center of their strategy.

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Best practices

How the 1/5/10 Strategy Can Improve Your Daily Newsletter

Writing a daily or weekly newsletter? This strategy can help you design a better newsletter for your readers.

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Case Studies

13 Questions to Ask to Improve Your Newsletter Sign-Up Page

A great landing page can help you grow your newsletter so much faster. Here’s how to optimize your copy and design to make your page even more effective.

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Best practices

Want To Grow Your Audience? Start By Talking To Them

Newsletters like The Hustle use subscriber interviews to gather deep insights to improve their newsletter. Here’s how they do it.

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Tech for Email

13 AI Tools to Transform Your Newsletter

AI is changing the newsletter landscape. We dive into 13 AI-powered tools that have been researched or tested, each designed to transform your newsletter strategy and help you stand out in crowded inboxes.

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Best practices

11 Super Common Newsletter Questions, Answered

How long should my newsletter be? What if my sending schedule is a little inconsistent? How much money should I be making? Here are the answers you need.

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Best practices

The Best Piece of Advice I Ever Got About Newsletters

We asked 20+ newsletter operators for their favorite piece of newsletter advice. Here’s what they told us about building a great product, engaging with readers, and a whole lot more.

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Best practices

How to Use In-Newsletter Polls to Engage With and Learn From Your Audience

Polls give you the chance to learn more about your readers and build a better newsletter. Here’s how to use them effectively.

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Best practices

From Private Dinners to Epic Conferences: A Guide to Throwing an Event for Your Newsletter Readers

Want to host an event for your audience but don’t know where to start? Here’s what you need to do to get started — and make money off the event, too.

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Newsletter success stories

The News Might Be the Most Successful Newsletter You’ve Never Heard Of

They’ve got two million active subscribers, eight different newsletters, 30+ staffers, and multiple revenue streams. So how did they manage to stay under the radar? They’re based in Brazil and only publish in Portuguese.