From best practices to A/B testing ideas, here’s what you need to know about writing subject lines that readers will open.
A reporter-led newsletter can be a viable, if complicated, path for local news.
Use content and visual design to create emails that work for a wide range of subscribers.
Yes, you can use those so-called “spammy words,” but use them with some common sense. Here are a few things to consider before hitting send.
A welcome series is crucial for building relationships and converting readers. Here’s how I do it with my email list.
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Not a Newsletter: July 2022
Welcome to the July edition of Not a Newsletter, a monthly, semi-comprehensive, Google Doc-based guide to sending better emails! I’m Dan, the founder of Inbox Collective, an email consultancy, and the former Director of Newsletters at The New Yorker and BuzzFeed. Every month, I update this doc with email news, tips, and ideas. Sign up […]
Email deliverability isn’t about your readers — it’s about you, the types of emails you send, and the audiences you’ve built.
Images alone probably won’t land your email in the spam folder, but there are a few things you should know before sending an email with lots of images
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Not a Newsletter: June 2022
Welcome to the June edition of Not a Newsletter, a monthly, semi-comprehensive, Google Doc-based guide to sending better emails! I’m Dan, the founder of Inbox Collective, an email consultancy, and the former Director of Newsletters at The New Yorker and BuzzFeed. Every month, I update this doc with email news, tips, and ideas. Sign up […]
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Not a Newsletter: May 2022
Welcome to the May edition of Not a Newsletter, a monthly, semi-comprehensive, Google Doc-based guide to sending better emails! I’m Dan, the founder of Inbox Collective, an email consultancy, and the former Director of Newsletters at The New Yorker and BuzzFeed. Every month, I update this doc with email news, tips, and ideas. Sign up […]