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Not a Newsletter

Not a Newsletter: January 2023

Welcome to the January edition of Not a Newsletter, a monthly, semi-comprehensive, Google Doc-based guide to sending better emails! I’m Dan, the founder of Inbox Collective, an email consultancy, and the former Director of Newsletters at The New Yorker and BuzzFeed. Every month, I update this doc with email news, tips, and ideas. Sign up […]

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Best practices

10 Lessons From 10 Years in Email

I’ve learned a lot from a decade of building email teams, running tests, and sending thousands of newsletters. Here are ten lessons that stand out.

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FWD Progress

Digging Into ‘Dirt,’ a Digital Entertainment Newsletter

While paid newsletter tiers are common, Dirt is among the first to finance its operations through NFT sales. 

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Not a Newsletter

Not a Newsletter: December 2022

Welcome to the December edition of Not a Newsletter, a monthly, semi-comprehensive, Google Doc-based guide to sending better emails! I’m Dan, the founder of Inbox Collective, an email consultancy, and the former Director of Newsletters at The New Yorker and BuzzFeed. Every month, I update this doc with email news, tips, and ideas. Sign up […]

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Newsletter success stories

Launching a Paid Newsletter Gave Me the Freedom to Say ‘No’

Opening up a paid option was, without a doubt, the most significant decision I’ve yet made in my writing career.

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Ask a Deliverability Expert

Ask a Deliverability Expert: Will Switching ESPs Improve Deliverability For My Newsletter?

Switching ESPs is a short-term fix. In the long run, you need to update your strategies to remain in the inbox.

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Ask a Deliverability Expert

Ask a Deliverability Expert: What Does My Email List Say About Me?

A poorly-maintained list can be a dead giveaway that you’re not following best practices. Here are a few things to do to stay out of spam.

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Newsletter monetization

How to Build a Great Fundraising Campaign

I’ve worked with newsrooms that have brought in a quarter of a million dollars on a single campaign. Here’s what you can learn from them.

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Not a Newsletter

Not a Newsletter: November 2022

Welcome to the November edition of Not a Newsletter, a monthly, semi-comprehensive, Google Doc-based guide to sending better emails! I’m Dan, the founder of Inbox Collective, an email consultancy, and the former Director of Newsletters at The New Yorker and BuzzFeed. Every month, I update this doc with email news, tips, and ideas. Sign up […]

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Newsletter success stories

Una historia de éxito desde Santiago: Una conversación con Iván Weissman de El Semanal de El Mostrador

Iniciar una conversación no es fácil, pero ser parte de ella puede ser aún más difícil. Iván Weissman de El Semanal logró ambas cosas.