Keep an eye on spam complaints and inactive readers. They’re among the signals that matter most when trying to stay in the inbox.
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How to Send an Apology Email
Here’s what to do if you make an email mistake — and how to fix your email workflow so you never make a mistake like that again.
In October 2021, Refashionista writer Jillian Owens passed away. A year later, a loyal reader remembers her — and the newsletter she left behind.
Open and click rates aren’t enough to understand whether or not your emails are being delivered to the inbox. Here’s what else to monitor.
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Not a Newsletter: September 2022
Welcome to the September edition of Not a Newsletter, a monthly, semi-comprehensive, Google Doc-based guide to sending better emails! I’m Dan, the founder of Inbox Collective, an email consultancy, and the former Director of Newsletters at The New Yorker and BuzzFeed. Every month, I update this doc with email news, tips, and ideas. Sign up […]
Here’s what we’ve learned about matching the right newsletter to the right business model.
A deep dive into how Inbox Collective grew into a successful consulting business — and what you can learn from it.
It’s a great option for a newsroom or a non-profit that’s building out an email strategy — but beware the price as you grow your audience.
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Not a Newsletter: August 2022
Welcome to the August edition of Not a Newsletter, a monthly, semi-comprehensive, Google Doc-based guide to sending better emails! I’m Dan, the founder of Inbox Collective, an email consultancy, and the former Director of Newsletters at The New Yorker and BuzzFeed. Every month, I update this doc with email news, tips, and ideas. Sign up […]
Erica Cerulo and Claire Mazur started out sending marketing emails for their store and turned it into a product-discovery business.