Switching ESPs is a short-term fix. In the long run, you need to update your strategies to remain in the inbox.
Author: Yanna-Torry Aspraki
Yanna Torry is an email deliverability specialist and the founder of Review My Emails, a platform built to help senders improve list health and fix inbox placement issues. Through it, she also runs the free Email SOS Hotline, where senders can get hands on help diagnosing real email problems.
She also maintains the Email Almanac, a living knowledge base exploring the history and mechanics of email from the first spam message to the technical standards that run today’s inboxes.
A poorly-maintained list can be a dead giveaway that you’re not following best practices. Here are a few things to do to stay out of spam.
Keep an eye on spam complaints and inactive readers. They’re among the signals that matter most when trying to stay in the inbox.
Open and click rates aren’t enough to understand whether or not your emails are being delivered to the inbox. Here’s what else to monitor.
Yes, you can use those so-called “spammy words,” but use them with some common sense. Here are a few things to consider before hitting send.
Email deliverability isn’t about your readers — it’s about you, the types of emails you send, and the audiences you’ve built.
Images alone probably won’t land your email in the spam folder, but there are a few things you should know before sending an email with lots of images