A poorly-maintained list can be a dead giveaway that you’re not following best practices. Here are a few things to do to stay out of spam.
Author: Yanna-Torry Aspraki
Yanna-Torry is a Canadian-born, Netherlands-based email and deliverability specialist at EmailConsul, a new deliverability monitoring tool. In 2020, Litmus gave her their first-ever Coach Award for her work serving the email community. You can follow her on LinkedIn or Twitter.
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Yes, you can use those so-called “spammy words,” but use them with some common sense. Here are a few things to consider before hitting send.
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Images alone probably won’t land your email in the spam folder, but there are a few things you should know before sending an email with lots of images