If your open rates or click rates drop, there might be a deliverability problem that needs fixing. Yanna-Torry Aspraki explains how to identify the issue.
Author: Yanna-Torry Aspraki
Yanna-Torry is a Canadian-born, Netherlands-based email and deliverability specialist at EmailConsul, a new deliverability monitoring tool. In 2020, Litmus gave her their first-ever Coach Award for her work serving the email community. You can follow her on LinkedIn or Twitter.
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Let’s talk about some of these tactics, and figure out which might be worth trying with your newsletter.