Open rate and click rate aren’t the only ways to tell if your newsletter is successful. The best newsletters look at metrics around engagement, growth, monetization, and reader feedback to understand what’s working.
Author: Dan Oshinsky
Dan runs Inbox Collective, a consultancy that helps news organizations, non-profits, and independent operators get the most out of email. He specializes in helping others build loyal audiences via email and then converting that audience into subscribers, members, or donors.
He previously created Not a Newsletter, a monthly briefing with news, tips, and ideas about how to send better email, and worked as the Director of Newsletters at both The New Yorker and BuzzFeed.
He’s been a featured speaker at events like Litmus Live in Boston, Email Summit DK in Odense, and the Email Marketing Summit in Brisbane. He’s also been widely quoted on email strategies, including in publications like The Washington Post, Fortune, and Digiday.
We asked more than 20 newsletter operators for the advice they wish they’d gotten. From content strategy to growth best practices, here’s what they told us.
A well-built landing page can help you grow your newsletter faster. Here are landing page best practices to utilize and great examples to borrow from.
Every newsletter should incorporate audience feedback into their strategy. Here’s what to ask in a survey to make sure you’re building the right newsletter for your readers.
After five years, I’m shifting from a monthly Google Doc to a weekly email newsletter. Here’s how I made the decision — and what’s next for readers like you.
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Not a Newsletter: September 2023
Welcome to the September — and final — edition of Not a Newsletter, a semi-comprehensive, Google Doc-based guide to sending better emails! I’m Dan, the founder of Inbox Collective. Thank you to this month’s sponsors: PostApex, a solution to help you secure premium advertisers for your email newsletter; Sponsy, a tool that might be able […]
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The Six Types of Welcome Emails
Every newsletter needs a great welcome series. Here’s why you should build one, what types of emails to include, and how many emails to send.
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Not a Newsletter: August 2023
Welcome to the August edition of Not a Newsletter, a monthly, semi-comprehensive, Google Doc-based guide to sending better emails! I’m Dan, the founder of Inbox Collective, an email consultancy, and the former Director of Newsletters at The New Yorker and BuzzFeed. Every month, I update this doc with email news, tips, and ideas. Sign up […]
The Food Section brings independent coverage of Southern restaurants and food culture to inboxes. Publisher Hanna Raskin explains how she built the newsletter, grown her paying audience, and launched new editorial partnerships.
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Not a Newsletter: July 2023
This month in Not a Newsletter, you’ll learn about what’s happening with iOS17 — and why you shouldn’t be worried that Apple will be taking your click data away.