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Not a Newsletter

Not a Newsletter: August 2023

Welcome to the August edition of Not a Newsletter, a monthly, semi-comprehensive, Google Doc-based guide to sending better emails! I’m Dan, the founder of Inbox Collective, an email consultancy, and the former Director of Newsletters at The New Yorker and BuzzFeed. Every month, I update this doc with email news, tips, and ideas. Sign up […]

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Indie newsletters

How Hanna Raskin Built a James Beard Award-Winning Newsletter

The Food Section brings independent coverage of Southern restaurants and food culture to inboxes. Publisher Hanna Raskin explains how she built the newsletter, grown her paying audience, and launched new editorial partnerships.

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Not a Newsletter

Not a Newsletter: July 2023

This month in Not a Newsletter, you’ll learn about what’s happening with iOS17 — and why you shouldn’t be worried that Apple will be taking your click data away.

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Not a Newsletter

Not a Newsletter: June 2023

This month in Not a Newsletter: Strategies for adding personality and personalization into your emails, and why it’s OK if growth isn’t your No. 1 priority.

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Best practices

Should I Use Single Opt-In or Double Opt-In For My Newsletter?

Let’s talk about which makes sense for you — and how to keep spammy sign-ups off your email list.

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Not a Newsletter

Not a Newsletter: May 2023

This month in Not a Newsletter, 52 ways to grow your email list, and how Tinder might make you a better copywriter.

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Best practices

What Is BIMI, and Should I Set It Up for My Brand? Here’s What You Need to Know

BIMI will help you authenticate your domain and block spammers, and may lead to an uptick in reader engagement in the process.

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Best practices

52 Ways to Grow Your Email List

How do you actually get more subscribers for your newsletter? Here are 52 proven tactics to help you grow your email audience.

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Not a Newsletter

Not a Newsletter: April 2023

This month in Not a Newsletter, you’ll learn about tactics to help you win back as many as 15% of your inactive readers, and more.

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Best practices

How to Set Up a Reactivation Campaign to Win Back Inactive Email Subscribers

A reactivation campaign should be a part of any good email strategy. Here’s how to run one correctly.