Welcome to the August edition of Not a Newsletter, a monthly, semi-comprehensive, Google Doc-based guide to sending better emails! I’m Dan, the founder of Inbox Collective, an email consultancy, and the former Director of Newsletters at The New Yorker and BuzzFeed. Every month, I update this doc with email news, tips, and ideas. Sign up […]
Author: Dan Oshinsky
Dan runs Inbox Collective, a consultancy that helps news organizations, non-profits, and independent operators get the most out of email. He specializes in helping others build loyal audiences via email and then converting that audience into subscribers, members, or donors.
He previously created Not a Newsletter, a monthly briefing with news, tips, and ideas about how to send better email, and worked as the Director of Newsletters at both The New Yorker and BuzzFeed.
He’s been a featured speaker at events like Litmus Live in Boston, Email Summit DK in Odense, and the Email Marketing Summit in Brisbane. He’s also been widely quoted on email strategies, including in publications like The Washington Post, Fortune, and Digiday.
The Food Section brings independent coverage of Southern restaurants and food culture to inboxes. Publisher Hanna Raskin explains how she built the newsletter, grown her paying audience, and launched new editorial partnerships.
Not a Newsletter: July 2023
This month in Not a Newsletter, you’ll learn about what’s happening with iOS17 — and why you shouldn’t be worried that Apple will be taking your click data away.
Not a Newsletter: June 2023
This month in Not a Newsletter: Strategies for adding personality and personalization into your emails, and why it’s OK if growth isn’t your No. 1 priority.
Let’s talk about which makes sense for you — and how to keep spammy sign-ups off your email list.
Not a Newsletter: May 2023
This month in Not a Newsletter, 52 ways to grow your email list, and how Tinder might make you a better copywriter.
BIMI will help you authenticate your domain and block spammers, and may lead to an uptick in reader engagement in the process.
52 Ways to Grow Your Email List
How do you actually get more subscribers for your newsletter? Here are 52 proven tactics to help you grow your email audience.
Not a Newsletter: April 2023
This month in Not a Newsletter, you’ll learn about tactics to help you win back as many as 15% of your inactive readers, and more.
A reactivation campaign should be a part of any good email strategy. Here’s how to run one correctly.