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Best practices

Should I Use Single Opt-In or Double Opt-In For My Newsletter?

Let’s talk about which makes sense for you — and how to keep spammy sign-ups off your email list.

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Ask a Deliverability Expert: What Do I Need to Do If I Change Domains?

If your company is going through a rebrand, it may affect your deliverability. Here’s what you need to know to keep your emails out of the spam folder.

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Best practices

What Is BIMI, and Should I Set It Up for My Brand? Here’s What You Need to Know

BIMI will help you authenticate your domain and block spammers, and may lead to an uptick in reader engagement in the process.

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Best practices

How to Set Up a Reactivation Campaign to Win Back Inactive Email Subscribers

A reactivation campaign should be a part of any good email strategy. Here’s how to run one correctly.

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Ask a Deliverability Expert: What’s a Blocklist, and Why Should I Care About Them?

Blocklists help keep inboxes safe from spammers. Here are some simple steps to make sure you never end up on one.

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Ask a Deliverability Expert: Four Deliverability Tricks That Actually Work

Let’s talk about some of these tactics, and figure out which might be worth trying with your newsletter.

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Best practices

5 Tips to Write More Like a Human (And Less Like an AI Bot)

As AI gains traction, writing emails with a human touch is more important than ever.

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Ask a Deliverability Expert: Will Switching ESPs Improve Deliverability For My Newsletter?

Switching ESPs is a short-term fix. In the long run, you need to update your strategies to remain in the inbox.

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Ask a Deliverability Expert: What Does My Email List Say About Me?

A poorly-maintained list can be a dead giveaway that you’re not following best practices. Here are a few things to do to stay out of spam.

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Ask a Deliverability Expert: How Do I Know If My Emails Are Actually Landing in a Reader’s Inbox?

Open and click rates aren’t enough to understand whether or not your emails are being delivered to the inbox. Here’s what else to monitor.