What I learned after working with about a hundred different newsletters in 2025 — and what you need to know about growth, AI, and staying relevant in the inbox
Tag: Newsletter Growth
Some teams use print to create glossy products that drive significant revenue. These independent newsletter operators are thinking about print as a creative sandbox and, sometimes, a small new revenue stream. Here’s what they’ve learned about creating and selling print products to their readers.
This year, I ran ad campaigns for eight different newsletters, helping them acquire thousands of newsletter subscribers. I learned a lot from the process. One of the biggest lessons: It’s easy to spend your money unwisely on platforms like Meta. Here’s what you need to know if you’re trying to grow through paid ads.
Gone are the days when a newsletter could rely entirely on their website, search, or social media to grow. If you want to build an email list in this current era, you’re going to need to lean heavily into Earned and Paid growth tactics. Here’s how to do that.
You don’t need to be a designer to create a beautiful newsletter that will stand out in the inbox. These newsletters use small design elements that anyone can incorporate into their email strategy.
Categories
The 10 Laws of Great Newsletters
Keep listening to your audience. Lean into your voice with everything you do. And eight other laws that best-in-class newsletters always follow.
There’s no one right way to price the ads in your newsletter. Here are five different ways to set your prices and help you to maximize your ad revenue.
From send-time optimization to newsletter growth to new launches, here’s what I learned this year about sending great emails.
Writing a daily or weekly newsletter? This strategy can help you design a better newsletter for your readers.
Newsletters like The Hustle use subscriber interviews to gather deep insights to improve their newsletter. Here’s how they do it.