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Best practices

Eight Things You Should Do Now to Set Up Your Newsletter for Success in the New Year

Don’t wait until January to take care of some key tasks. Use these last few weeks of the year to review data, run surveys, and make big plans for the year ahead.

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Case Studies

The Five Types of Automations

Every team should be thinking about how to use automations to engage their audience and drive more revenue. From a welcome series to winback emails, these five automations can help you better engage and monetize your email audience.

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Best practices

The Eight Types of Emails

There are all sorts of emails you might send readers, from newsletters to transactional messages. Here’s how to incorporate all of these into your email strategy.

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Tech for Email

13 AI Tools to Transform Your Newsletter

AI is changing the newsletter landscape. We dive into 13 AI-powered tools that have been researched or tested, each designed to transform your newsletter strategy and help you stand out in crowded inboxes.

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Best practices

11 Super Common Newsletter Questions, Answered

How long should my newsletter be? What if my sending schedule is a little inconsistent? How much money should I be making? Here are the answers you need.

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Best practices

Think Your Newsletter Needs an Overhaul? Here’s Why It Probably Doesn’t (Yet)

Everyone wants to build a better newsletter. But for many newsrooms and non-profits, focusing instead on the structure around the newsletter — including growth, monetization, metrics, and automations — will allow you to build a better email strategy for your org.