I wanted to see if an original, data-driven resource could attract engaged readers and drive long-term growth. It did even better than I expected. Here’s exactly how I used that lead magnet to build my list.
Category: Newsletter success stories
Like many consultants, Anne-Kathrin uses her newsletter to drive business. But she’s built something bigger than that, expanding her newsletter with paid subscriptions, ads, and even a licensing business.
In 2018, Wale Lawal started a student publication in Nigeria to cover critical African issues. Six years later, they’ve raised $800,000 and are building a fully-fledged media company — with newsletters at the center of their strategy.
They’ve got two million active subscribers, eight different newsletters, 30+ staffers, and multiple revenue streams. So how did they manage to stay under the radar? They’re based in Brazil and only publish in Portuguese.
António Tadeia and Pit Gottschalk have covered football in their home countries for decades. Now, they use indie newsletters to build their own audiences and bring in revenue.
The Borowitz Report was founded in 2001 but only launched a paid newsletter offering in March 2024. Now it’s got tens of thousands of paying subscribers. Here’s why Andy Borowitz’s readers keep following — and supporting — him.
Tangle, a daily newsletter that goes in-depth on one big news topic per day, now has 100,000 readers and more than 16,000 paying members. Founder Isaac Saul explains how he built it.
In 2015, Bergum left a career in finance, moved to Istanbul, and started a food blog. A decade later, he publishes two newsletters in two languages — with four different revenue streams. Here’s how he manages it all.
How Poynter adapted its Work-Life Chemistry workshop into a six-part email series — and started charging $50 per student.
There are a lot of great newsletters out there. These are the ones your favorite newsletter writers never miss.