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Newsletter success stories

The News Might Be the Most Successful Newsletter You’ve Never Heard Of

They’ve got two million active subscribers, eight different newsletters, 30+ staffers, and multiple revenue streams. So how did they manage to stay under the radar? They’re based in Brazil and only publish in Portuguese.

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The International Inbox

From Print to Digital: Lessons from Two European Football Writers on Growing Paid Newsletters

António Tadeia and Pit Gottschalk have covered football in their home countries for decades. Now, they use indie newsletters to build their own audiences and bring in revenue.

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Newsletter success stories

After 23 Years, The Borowitz Report is as Successful as Ever

The Borowitz Report was founded in 2001 but only launched a paid newsletter offering in March 2024. Now it’s got tens of thousands of paying subscribers. Here’s why Andy Borowitz’s readers keep following — and supporting — him.

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Newsletter success stories

How Isaac Saul Built Tangle Into a Million-Dollar Newsletter

Tangle, a daily newsletter that goes in-depth on one big news topic per day, now has 100,000 readers and more than 16,000 paying members. Founder Isaac Saul explains how he built it.

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The International Inbox

How Vidar Bergum Publishes Two Newsletters in Two Languages

In 2015, Bergum left a career in finance, moved to Istanbul, and started a food blog. A decade later, he publishes two newsletters in two languages — with four different revenue streams. Here’s how he manages it all.

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Newsletter success stories

From In-Person to Inbox: How Poynter Transformed A Hands-On Workshop Into an Email Course

How Poynter adapted its Work-Life Chemistry workshop into a six-part email series — and started charging $50 per student.

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Newsletter success stories

One Newsletter I Always Make Time to Read

There are a lot of great newsletters out there. These are the ones your favorite newsletter writers never miss.

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The International Inbox

How Amanda Cua Built BackScoop, Southeast Asia’s Go-To Tech Newsletter

At age 19, a first-time founder based in the Philippines launched a newsletter about business and tech. Two years later, it’s one of the top resources in the region.

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Newsletter success stories

How the Toronto Star Uses Promotional Emails to Grow Their Lists Fast

The Star can quickly add 10,000+ emails on a list by promoting new newsletters to their existing readers. Their director of newsletters explains how they’ve built that growth strategy.

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The International Inbox

Finding Sanity While Building a Newsletter: A Conversation With Indian Creator Tanmoy Goswami

On the challenges of producing a newsletter from India, the value of keeping communities small, the double-edged sword of audience surveys, and how to do more for yourself by doing less.