This month in Not a Newsletter, you’ll learn about tactics to help you win back as many as 15% of your inactive readers, and more.
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Author: Dan Oshinsky
Dan runs Inbox Collective, a consultancy that helps news organizations, non-profits, and independent operators get the most out of email. He specializes in helping others build loyal audiences via email and then converting that audience into subscribers, members, or donors.
He previously created Not a Newsletter, a monthly briefing with news, tips, and ideas about how to send better email, and worked as the Director of Newsletters at both The New Yorker and BuzzFeed.
He’s been a featured speaker at events like Litmus Live in Boston, Email Summit DK in Odense, and the Email Marketing Summit in Brisbane. He’s also been widely quoted on email strategies, including in publications like The Washington Post, Fortune, and Digiday.
A reactivation campaign should be a part of any good email strategy. Here’s how to run one correctly.
Using Beehiiv’s advanced dashboards, you can get the data you need to make the decisions that matter.
How do you know when it’s time to start monetizing? And what are the different ways newsletters like yours monetize? Let’s talk through some options.
Launching your newsletter is the easy part. Now comes the real work: Starting to build a loyal audience for your newsletter. Let’s talk about the next steps.
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Not a Newsletter: March 2023
Welcome to the March edition of Not a Newsletter, a monthly, semi-comprehensive, Google Doc-based guide to sending better emails! I’m Dan, the founder of Inbox Collective, an email consultancy, and the former Director of Newsletters at The New Yorker and BuzzFeed. Every month, I update this doc with email news, tips, and ideas. Sign up […]
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Not a Newsletter: February 2023
Welcome to the February edition of Not a Newsletter, a monthly, semi-comprehensive, Google Doc-based guide to sending better emails! I’m Dan, the founder of Inbox Collective, an email consultancy, and the former Director of Newsletters at The New Yorker and BuzzFeed. Every month, I update this doc with email news, tips, and ideas. Sign up […]
It’s time to write your first edition. Let’s get it written — and start building your audience.
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