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Best practices

10 Lessons From 10 Years in Email

I’ve learned a lot from a decade of building email teams, running tests, and sending thousands of newsletters. Here are ten lessons that stand out.

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FWD Progress

Digging Into ‘Dirt,’ a Digital Entertainment Newsletter

While paid newsletter tiers are common, Dirt is among the first to finance its operations through NFT sales. 

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Newsletter success stories

Launching a Paid Newsletter Gave Me the Freedom to Say ‘No’

Opening up a paid option was, without a doubt, the most significant decision I’ve yet made in my writing career.

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Newsletter success stories

A Seasonal Newsletter Offers Just The Right Size Audience

A payment issue for one Indian writer opened up possibilities for an unexpected newsletter strategy.

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Beyond the Inbox

The Hopeful Rise and Tragic End of Refashionista

In October 2021, Refashionista writer Jillian Owens passed away. A year later, a loyal reader remembers her — and the newsletter she left behind.

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Newsletter monetization

The Five Types of Indie Newsletter Business Models

Here’s what we’ve learned about matching the right newsletter to the right business model.