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Best practices

How to Repackage Your Best Content Into Email Courses That Grow Your List and Convert Readers

An email course is an automated series designed to teach readers new skills, habits, or lessons. My newsletter list — and client base — took off as soon as I started building them. And the best part: With a course, you can stop writing new content and start teaching what you have. Here’s how you can use courses to grow and monetize your email list.

Categories
Newsletter success stories

From In-Person to Inbox: How Poynter Transformed A Hands-On Workshop Into an Email Course

How Poynter adapted its Work-Life Chemistry workshop into a six-part email series — and started charging $50 per student.