If your open rates or click rates drop, there might be a deliverability problem that needs fixing. Yanna-Torry Aspraki explains how to identify the issue.
Tag: click rates
One ESP says 63% of all clicks they see in emails come from bots. What’s happening — and what does that mean for your email strategy?
Open rate and click rate aren’t the only ways to tell if your newsletter is successful. The best newsletters look at metrics around engagement, growth, monetization, and reader feedback to understand what’s working.