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Why SPF and DKIM Matter — And How to Set Them Up For Your Newsletter

At the heart of authentication are two tools that every email sender should be using: SPF and DKIM. Here’s what you need to do to set things up for your newsletter.

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10 Steps to Maintain Great Deliverability in 2024

Now’s the right time to take steps to stay in the inbox. Here are 10 things you should do as part of a January deliverability check-up.

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Ask a Deliverability Expert: Should I Use a Custom IP Address?

A custom IP address could help with deliverability — but only if you’re growing fast and sending to a high volume of emails every month. Here’s how to decide if it’s the right move for you.

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Ask a Deliverability Expert: What Do I Need to Do If I Change Domains?

If your company is going through a rebrand, it may affect your deliverability. Here’s what you need to know to keep your emails out of the spam folder.

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Ask a Deliverability Expert: What’s a Blocklist, and Why Should I Care About Them?

Blocklists help keep inboxes safe from spammers. Here are some simple steps to make sure you never end up on one.

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Ask a Deliverability Expert: Four Deliverability Tricks That Actually Work

Let’s talk about some of these tactics, and figure out which might be worth trying with your newsletter.

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Ask a Deliverability Expert: Will Switching ESPs Improve Deliverability For My Newsletter?

Switching ESPs is a short-term fix. In the long run, you need to update your strategies to remain in the inbox.

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Ask a Deliverability Expert: What Does My Email List Say About Me?

A poorly-maintained list can be a dead giveaway that you’re not following best practices. Here are a few things to do to stay out of spam.

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Ask a Deliverability Expert: Which Metrics Do I Need to Monitor When It Comes to Deliverability?

Keep an eye on spam complaints and inactive readers. They’re among the signals that matter most when trying to stay in the inbox.

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Ask a Deliverability Expert: How Do I Know If My Emails Are Actually Landing in a Reader’s Inbox?

Open and click rates aren’t enough to understand whether or not your emails are being delivered to the inbox. Here’s what else to monitor.