With open rates becoming less reliable, the FT needed a way to better measure the success of their email strategy. They found it through surveys.
Category: Best practices
Keep an eye on spam complaints and inactive readers. They’re among the signals that matter most when trying to stay in the inbox.
Categories
How to Send an Apology Email
Here’s what to do if you make an email mistake — and how to fix your email workflow so you never make a mistake like that again.
Open and click rates aren’t enough to understand whether or not your emails are being delivered to the inbox. Here’s what else to monitor.
From best practices to A/B testing ideas, here’s what you need to know about writing subject lines that readers will open.
Use content and visual design to create emails that work for a wide range of subscribers.
Yes, you can use those so-called “spammy words,” but use them with some common sense. Here are a few things to consider before hitting send.
A welcome series is crucial for building relationships and converting readers. Here’s how I do it with my email list.
Email deliverability isn’t about your readers — it’s about you, the types of emails you send, and the audiences you’ve built.
Images alone probably won’t land your email in the spam folder, but there are a few things you should know before sending an email with lots of images