Are you undercharging for your ads? Not aligned on the metrics advertisers care most about? Not sure how to convince an advertiser to come back and sponsor your newsletter again? Fix these mistakes and you’ll be on your way to making more money from your ad strategy.
Tag: Newsletter Ads
Don’t wait until January to take care of some key tasks. Use these last few weeks of the year to review data, run surveys, and make big plans for the year ahead.
This year, I ran ad campaigns for eight different newsletters, helping them acquire thousands of newsletter subscribers. I learned a lot from the process. One of the biggest lessons: It’s easy to spend your money unwisely on platforms like Meta. Here’s what you need to know if you’re trying to grow through paid ads.
Just getting started with ads in your newsletter? Looking to level up your ad strategy? Here are a few ideas for ad formats, rates, and tools that can help you make more money for your newsletter.