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Indie newsletters

How to Write and Promote Your First Newsletter

It’s time to write your first edition. Let’s get it written — and start building your audience.

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Indie newsletters

How to Launch Your Indie Newsletter

Thinking about creating a newsletter, but not sure where to start? Here’s a checklist to help you get your newsletter off the ground.

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Best practices

10 Lessons From 10 Years in Email

I’ve learned a lot from a decade of building email teams, running tests, and sending thousands of newsletters. Here are ten lessons that stand out.

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FWD Progress

Digging Into ‘Dirt,’ a Digital Entertainment Newsletter

While paid newsletter tiers are common, Dirt is among the first to finance its operations through NFT sales. 

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Newsletter success stories

Launching a Paid Newsletter Gave Me the Freedom to Say ‘No’

Opening up a paid option was, without a doubt, the most significant decision I’ve yet made in my writing career.