BIMI will help you authenticate your domain and block spammers, and may lead to an uptick in reader engagement in the process.
Tag: Deliverability
Switching ESPs is a short-term fix. In the long run, you need to update your strategies to remain in the inbox.
A poorly-maintained list can be a dead giveaway that you’re not following best practices. Here are a few things to do to stay out of spam.
Open and click rates aren’t enough to understand whether or not your emails are being delivered to the inbox. Here’s what else to monitor.
Email deliverability isn’t about your readers — it’s about you, the types of emails you send, and the audiences you’ve built.